Mary Yoko Brannen

From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research

Julian Birkinshaw, Mary Yoko Brannen, Rosalie L. Tung · Journal of International Business Studies · 2011 · 580 citations · Full text

Qualitative Method, International Management, Culture +11

Partnering Across Borders: Negotiating Organizational Culture in a German-Japanese Joint Venture

Mary Yoko Brannen, Jane E. Salk · Human Relations · 2000 · 414 citations

Negotiation, Business Culture, Cultural Relation +22

When Mickey Loses Face: Recontextualization, Semantic Fit, and the Semiotics of Foreignness

Mary Yoko Brannen · Academy of Management Review · 2004 · 408 citations

Translation Studies, Business Culture, Linguistic Anthropology +26

The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance

Mary Yoko Brannen, Rebecca Piekkari, Susanne Tietze · Journal of International Business Studies · 2014 · 276 citations · Full text

International Management, International Business Strategy, Mnc Theory +12

Bicultural Individuals in Organizations

Mary Yoko Brannen, David C. Thomas · International Journal of Cross Cultural Management · 2010 · 231 citations · Full text

Ethnicity, Education, Organizational Culture +20