Syed Ferhat Anwar

Factors Influencing Customer Trust in Salespersons in a Developing Country

Syed Saad Andaleeb, Syed Ferhat Anwar · Journal of International Marketing · 1996 · 98 citations

Customer Satisfaction, Consumer Research, Social Influence +17

An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals

Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya et al. · Physiology & Behavior · 2022 · 44 citations

Cognitive Science, Consumer Uncertainty, Consumer Decision Making +13

BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework

Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya et al. · Frontiers in Human Neuroscience · 2022 · 39 citations · Full text

Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking

Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya et al. · Journal of Consumer Behaviour · 2023 · 18 citations · Full text

Marketing Analytics, Consumer‐grade Eeg Equipment, Behavioral Decision Making +27