Concepedia

Khandoker Mahmudur Rahman

KM

6

Publications

147

Citations

6

H-Index

2011

Active since

Affiliations

United International University(Current)

UK Dementia Research Institute

University of Dhaka

University of Liberal Arts Bangladesh

Imperial College London

Khandoker Mahmudur Rahman is an author at United International University specializing in consumer behavior, marketing, and consumer research.

Top concepts

MarketingConsumer BehaviorConsumer ResearchManagementConsumer ChoiceHealthEconomicsFood ChoiceFood PolicyFood Quality

Publications per year

2011–2023

6

Publications

6

An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals

Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya et al. · Physiology & Behavior · 2022 · 44 citations

Cognitive Science, Consumer Uncertainty, Consumer Decision Making +13

BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework

Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya et al. · Frontiers in Human Neuroscience · 2022 · 39 citations · Full text

Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking

Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya et al. · Journal of Consumer Behaviour · 2023 · 18 citations · Full text

Marketing Analytics, Consumer‐grade Eeg Equipment, Behavioral Decision Making +27

Exploring Price Sensitivity of a Green Brand: A Consumers' Perspective

Khandoker Mahmudur Rahman, Mahbubul Haque · 2011 · 17 citations

Green Marketing, Consumer Uncertainty, Exploring Price Sensitivity +18

Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior

Khandoker Mahmudur Rahman, Nor Azila Mohd Noor · 2016 · 17 citations

Food Choice, Economics, Behavioral Sciences +14

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