Concepedia

Bruce Runyan

BR

1

Publications

27

Citations

1

H-Index

2008

Active since

Affiliations

Stephen F. Austin State University(Current)

Bruce Runyan is an author at Stephen F. Austin State University specializing in customer satisfaction, trust, and interactive marketing.

Top concepts

TrustAuditingBusinessMarketingAccountingE-businessManagementTechnologyGeneral BusinessConsumer Behavior

Publications per year

2008–2008

1

Publications

1

Implications of Web assurance services on e-commerce

Bruce Runyan, Katherine Taken Smith, L. Murphy Smith · Accounting Forum · 2008 · 27 citations

Customer Satisfaction, Consumer Uncertainty, Business Intelligence +23

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