Concepedia

Author

Wei Hao

University of Hartford

Also Known As

Wei (Andrew) Hao, Wei (Andy) Hao, Wei Hao

8

Publications

79

Citations

3

H-Index

30

Concepts

All Affiliations

University of Hartford
WH

About

Wei Hao is an author at University of Hartford specializing in consumer behavior, management, and international marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

75

2

Business

1

1

54

3

Education

1

1

54

4

Engineering

1

1

21

5

Culture

1

1

54

Wei Hao

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2

Publications

75

Citations

2

H-Index

YearCitations

Does cultural similarity matter? Extending the animosity model from a new perspective

Jun Ma, Sijun Wang, Wei Hao

Journal of Consumer Marketing

2012

54

Cross‐national segmentation

Edward R. Bruning, Michael Y. Hu, Wei Hao

European Journal of Marketing

2009

21

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