Concepedia

Wei Hao

WH

2

Publications

75

Citations

2

H-Index

2009

Active since

Affiliations

University of Hartford(Current)

Wei Hao is an author at University of Hartford specializing in consumer behavior, management, and international marketing.

Top concepts

Publications per year

2009–2012

2

Publications

2

Does cultural similarity matter? Extending the animosity model from a new perspective

Jun Ma, Sijun Wang, Wei Hao · Journal of Consumer Marketing · 2012 · 54 citations

, , +31

Cross‐national segmentation

Edward R. Bruning, Michael Y. Hu, Wei Hao · European Journal of Marketing · 2009 · 21 citations

, , +15

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