Iain Henderson

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Publications

Citations

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Active since

1993

Affiliations

Iain Henderson is an author at London South Bank University specializing in customer data management, marketing management, and customer data lifecycle management.

Publications per year

1993–2008

Publications

Managing the quality and completeness of customer data

Bryan Foss, Iain Henderson, Paul Johnson et al. · Journal of Database Marketing & Customer Strategy Management · 2002 · 29 citations · Full text

Business, Information Systems, Management Information Systems +12

Action Learning: A Missing Link in Management Development?

Iain Henderson · Personnel Review · 1993 · 21 citations

Management, Organization Studies, Organizational Behavior +14

The quality of customer information management in customer life cycle management

Merlin Stone, Bryan Foss, Iain Henderson et al. · Journal of Database Marketing & Customer Strategy Management · 2003 · 19 citations · Full text

Management, Marketing, Marketing Management +11

Reinventing direct marketing — with VRM inside

Alan Mitchell, Iain Henderson, Doc Searls · Journal of Direct Data and Digital Marketing Practice · 2008 · 10 citations · Full text

Business, Marketing, Marketing Management +11

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