Statistics
Publications
1
Citations
73
H-Index
1
Active since
2009
Affiliations
Waterford Institute of Technology(Current)
Rita Bourke is an author at Waterford Institute of Technology specializing in brand strategy, strategic brand management, and brand architecture.
Publications per year
2009–2009
1
1
Public sector corporate branding and customer orientation
Susan Whelan, Gary Davies, Margaret Walsh et al. · Journal of Business Research · 2009 · 73 citations
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