Concepedia

Donghwy An

DA

Statistics

Publications

3

Citations

130

H-Index

3

Active since

2017

Affiliations

Hongik University(Current)

Donghwy An is an author at Hongik University specializing in aesthetics, luxury brand advertising, and advertising imagery.

Publications per year

2017–2021

3

Publications

3

The inspirational power of arts on creativity

Donghwy An, Nara Youn · Journal of Business Research · 2017 · 87 citations

, , +11

Grotesque imagery enhances the persuasiveness of luxury brand advertising

Donghwy An, Chulsung Lee, Jang Hyun Kim et al. · International Journal of Advertising · 2019 · 31 citations

, , +15

Effects of art consumption on consumer<scp>well‐being</scp>

Donghwy An, Bo‐ram Jeong, Nara Youn · Journal of Consumer Affairs · 2021 · 12 citations

, , +9

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