Jayashree Dubey

Statistics

Publications

Citations

H-Index

Active since

2004

Affiliations

Dr. Reddy's Laboratories (India)(Current)

Jayashree Dubey is an author at Dr. Reddy's Laboratories (India) specializing in marketing management, drug product development, and pharmaceutical marketing.

Publications per year

2004–2014

Publications

Pharmaceutical product differentiation: A strategy for strengthening product pipeline and life cycle management

R. K. Dubey, Jayashree Dubey · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 2009 · 23 citations

Management, Marketing Management, Pharmaceutical Policy +16

Small wonders of the Indian market

Jayashree Dubey, Rajni P. Patel · Journal of Consumer Behaviour · 2004 · 21 citations

Business, Marketing, Marketing Management +13

Pharmaceutical innovation and generic challenge: recent trends and causal factors

Jayashree Dubey, R. K. Dubey · International Journal of Pharmaceutical and Healthcare Marketing · 2010 · 13 citations

Pharmacy, Innovation Management, Pharmaceutical Policy +16

Personal Care Products: Sales Promotion and Brand Loyalty

Jayashree Dubey · Contemporary Management Research · 2014 · 12 citations

Management, Marketing, Marketing Management +16

1–4 of 4