Concepedia

Anna Borawska

AB

Statistics

Publications

4

Citations

89

H-Index

4

Active since

2017

Affiliations

University of Szczecin(Current)

Anna Borawska is an author at University of Szczecin specializing in advertising effectiveness, advertising, and management.

Top concepts

ManagementAdvertisingAdvertising EffectivenessMarketingPersuasionPsychologySocial SciencesSocial CognitionSocial MarketingCognitive Science

Publications per year

2017–2020

4

Publications

4

The Role of Public Awareness Campaigns in Sustainable Development

Anna Borawska · Economic and Environmental Studies · 2017 · 37 citations

Public Policy, Engineering, Positive Impact +11

Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving

Anna Borawska, Tomasz Oleksy, Dominika Maison · PLoS ONE · 2020 · 28 citations · Full text

Social Psychology, Affective Neuroscience, Targeted Advertising +24

Cognitive neuroscience techniques in determining the right time of advertising

Akeel Alsakaa, Anna Borawska, Mariusz Borawski et al. · IOP Conference Series Materials Science and Engineering · 2020 · 14 citations · Full text

Behavioral Decision Making, Consumer Study, Targeted Advertising +22

The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns

Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska · Procedia Computer Science · 2018 · 10 citations · Full text

Social Medium Monitoring, Behavioral Measurement, Different Media +31

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