Concepedia

Mazhar Hussain

MH

6

Publications

278

Citations

6

H-Index

2009

Active since

Affiliations

Universiti Sains Malaysia(Current)

International Islamic University, Islamabad

Hospital Universiti Sains Malaysia

Mazhar Hussain is an author at Universiti Sains Malaysia specializing in business, management, and marketing strategy.

Top concepts

BusinessManagementMarketingService QualityMarketing StrategyCustomer SatisfactionTrustGenderEducationHuman Capital

Publications per year

2009–2024

6

Publications

6

Factors affecting women entrepreneurs’ success: a study of small- and medium-sized enterprises in emerging market of Pakistan

Rizwan Ullah Khan, Yashar Salamzadeh, Syed Zulfiqar Ali Shah et al. · Journal of Innovation and Entrepreneurship · 2021 · 183 citations · Full text

Factors Affecting Women Entrepreneurs’ Success; A study of Small and Medium-Sized Enterprises in Emerging Market of Pakistan

Rizwan Ullah Khan, Yashar Salamzadeh, Syed Zulfiqar Ali Shah et al. · Research Square (Research Square) · 2020 · 24 citations · Full text

Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan

Iftikhar Hussain, Mazhar Hussain, Shahid Hussain et al. · 2009 · 20 citations

Crm Impact, Customer Satisfaction, Relationship Marketing +14

Customer Loyalty Framework of Telecommunication Service Market

Jawwad Ahmad, Mazhar Hussain, Amer Rajput · International Journal of Managing Value and Supply Chains · 2015 · 18 citations

Customer Satisfaction, Customer Loyalty Framework, Mobile Commerce +11

Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty

Mazhar Hussain, Asad Javed, Samar Hayat Khan et al. · Journal of the Knowledge Economy · 2024 · 17 citations

Rows per page

1–5 of 6