Noshina Saleem

Revisiting Antecedents of Brand Loyalty: Impact of Perceived Social Media Communication with Brand Trust and Brand Equity as Mediators

Rizwan Ali Khadim, Mian Ahmad Hanan, Arooj Arshad et al. · Academy of strategic management journal/Academy of Strategic Management journal · 2018 · 55 citations

Brand Equity, Interactive Marketing, Brand Trust +9

Career Selection: Role of Parent's Profession, Mass Media and Personal Choice

Noshina Saleem, Mian Ahmad Hanan, Irfan Saleem et al. · Bulletin of Education and Research · 2014 · 48 citations

Education, Students‟ Career Selection, Parents Profession Influence +18

Indo-Pakistan Trade Relations: A Critical Discourse Analysis of Daily Dawn.

Noshina Saleem, Sadia Jabeen, Sonia Omer et al. · 2014 · 24 citations

South Asian Culture, Trade Policy, East Asian Studies +12

“Nobody likes a person whose body is covered with mud”: Health hazards faced by child laborers in the brick kiln sector of the Okara district, Pakistan.

Muhammad Zakria Zakar, Rubeena Zakar, Nauman Aqil et al. · Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement · 2014 · 10 citations

Role of Media in Strengthening Democracy in Pakistan: Journalists' Perception

Mian Ahmad Hanan, Noshina Saleem, Aniqa Ali et al. · 2016 · 10 citations