Concepedia

Arooj Arshad

AA

1

Publications

55

Citations

1

H-Index

2018

Active since

Arooj Arshad is an author specializing in brand equity, trust, and interactive marketing.

Top concepts

ArtsTrustBusinessMarketingManagementBrand EquityBrand LoyaltyCommunicationBrand AwarenessInteractive Marketing

Publications per year

2018–2018

1

Publications

1

Revisiting Antecedents of Brand Loyalty: Impact of Perceived Social Media Communication with Brand Trust and Brand Equity as Mediators

Rizwan Ali Khadim, Mian Ahmad Hanan, Arooj Arshad et al. · Academy of strategic management journal/Academy of Strategic Management journal · 2018 · 55 citations

Brand Equity, Interactive Marketing, Brand Trust +9

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