Statistics
Publications
1
Citations
22
H-Index
1
Active since
1976
Beverly A. Spikes is an author specializing in public perceptions of science, marketing strategy, and interpretive marketing.
Publications per year
1976–1976
1
1
The Art of Using Science in Marketing
Beverly A. Spikes, Charles Ramond · Journal of Marketing Research · 1976 · 22 citations
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