1
Publications
10
Citations
1
H-Index
2018
Active since
Chioma Vivian Okeke is an author specializing in consumer research, customer satisfaction, and brand equity.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing Communication
Publications per year
2018–2018
1
1
Chidera Christian Ugwuanyi, Chioma Vivian Okeke, Leonard Nnabugwu Emezue · European Journal of Business and Management · 2018 · 10 citations · Full text
Rows per page
1–1 of 1