Concepedia

Madiha Atiq

MA

Statistics

Publications

1

Citations

50

H-Index

1

Active since

2022

Affiliations

Kinnaird College for Women University(Current)

Madiha Atiq is an author at Kinnaird College for Women University specializing in consumer engagement, media consumption, and content analysis.

Top concepts

Publications per year

2022–2022

1

Publications

1

Influencer Marketing on Instagram: A Sequential Mediation Model of Storytelling Content and Audience Engagement via Relatability and Trust

Madiha Atiq, Ghulam Abid, Aizza Anwar et al. · Information · 2022 · 50 citations · Full text

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