Statistics
Publications
1
Citations
15
H-Index
1
Active since
1999
Keith Kettle is an author specializing in segment evaluation, customer segmentation, and consumer segmentation.
Publications per year
1999–1999
1
1
John Forsyth, Сунил Гупта, Sudeep Haldar et al. · The McKinsey Quarterly · 1999 · 15 citations
1–1 of 1