Michael A. Mitrook

It Depends: A Contingency Theory of Accommodation in Public Relations

Amanda E. Cancel, Glen T. Cameron, Lynne M. Sallot et al. · Journal of Public Relations Research · 1997 · 314 citations

Social Sciences, Social Psychology, Advocacy +6

The dialogic potential of weblogs in relationship building

Trent Seltzer, Michael A. Mitrook · Public Relations Review · 2007 · 278 citations

Social Sciences, Communication, Information Systems +14

Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective

Spiro Kiousis, Cristina Popescu, Michael A. Mitrook · Journal of Public Relations Research · 2007 · 261 citations

Social Sciences, Communication, Media Studies +15

First- and Second-Level Agenda-Building and Agenda-Setting Effects: Exploring the Linkages Among Candidate News Releases, Media Coverage, and Public Opinion During the 2002 Florida Gubernatorial Election

Spiro Kiousis, Michael A. Mitrook, Wu Xu et al. · Journal of Public Relations Research · 2006 · 200 citations

Public Affairs, Political Communication, Political Science +17

Testing the contingency theory of accommodation in public relations

Amanda E. Cancel, Michael A. Mitrook, Glen T. Cameron · Public Relations Review · 1999 · 184 citations · Full text

Social Sciences, Social Psychology, Public Relations +5