Concepedia

Siu-Ian So

SS

10

Publications

447

Citations

10

H-Index

2003

Active since

Affiliations

Purdue University West Lafayette(Current)

University of Macau

Macao University of Tourism

Institute for Tourism

Siu-Ian So is an author at Purdue University West Lafayette specializing in marketing, business, and management.

Top concepts

MarketingBusinessTourismManagementCustomer SatisfactionDestination MarketingHospitality MarketingInteractive MarketingConsumer ResearchMarketing Strategy

Publications per year

2003–2015

10

Publications

10

Internet Marketing in Tourism in Asia: An Evaluation of the Performance of East Asian National Tourism Organization Websites

Siu-Ian So, Alastair M. Morrison · Journal of Hospitality & Leisure Marketing · 2004 · 79 citations

Customer Satisfaction, Online Customer Behavior, Tourism Performance +15

Segmenting Food Festival Visitors: Applying the Theory of Planned Behavior and Lifestyle

Jeou‐Shyan Horng, Ching-Shu Su, Siu-Ian So · Journal of Convention & Event Tourism · 2013 · 70 citations

Customer Satisfaction, Consumer Research, Education +16

Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao

Leonardo A.N. Dioko, Siu-Ian So · International Journal of Hospitality Management · 2011 · 67 citations

Marketing, Culture, Destination Marketing +13

Web-based permission marketing: Segmentation for the lodging industry

Eric T. Brey, Siu-Ian So, Dae-Young Kim et al. · Tourism Management · 2007 · 54 citations

Web-based Permission Marketing, Digital Marketing, Interactive Marketing +8

DESTINATION MARKETING ORGANIZATIONS' WEB SITE USERS AND NONUSERS: A COMPARISON OF ACTUAL VISITS AND REVISIT INTENTIONS

Siu-Ian So, Alastair M. Morrison · Information Technology & Tourism · 2003 · 41 citations

Customer Satisfaction, Online Customer Behavior, Destination Marketing +12

Rows per page

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