Statistics
Publications
1
Citations
553
H-Index
1
Active since
2009
Affiliations
Heriot-Watt University(Current)
Antoinette M Fionda is an author at Heriot-Watt University specializing in fashion branding, luxury fashion marketing, and brand equity.
Publications per year
2009–2009
1
1
The anatomy of the luxury fashion brand
Antoinette M Fionda, Christopher M. Moore · Journal of Brand Management · 2009 · 553 citations
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