Concepedia

Mahmoud Mohammadian

MM

Statistics

Publications

3

Citations

72

H-Index

3

Active since

2012

Affiliations

Allameh Tabataba'i University(Current)

Mahmoud Mohammadian is an author at Allameh Tabataba'i University specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsMarketing StrategyMarketing Analytics

Publications per year

2012–2019

3

Publications

3

Identify the Success Factors of Social Media (Marketing Perspective)

Mahmoud Mohammadian, Marjan Mohammadreza · International Business Management · 2012 · 42 citations

Customer Satisfaction, Digital Marketing, Social Media Success +21

The Impact of Marketing Mix on Attracting Audiences to the Cinema

Mahmoud Mohammadian, Elham Habibi · International Business Management · 2012 · 15 citations

Marketing Analytics, Entertainment Marketing, Consumer Research +18

RFM-Based customer segmentation as an elaborative analytical tool for enriching the creation of sales and trade marketing strategies

Mahmoud Mohammadian, Iman Makhani · International Academic Journal of Accounting and Financial Management · 2019 · 15 citations

Marketing Analytics, Rfm-based Customer Segmentation, Elaborative Analytical Tool +13

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