Concepedia

Iman Makhani

IM

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Publications

1

Citations

15

H-Index

1

Active since

2019

Iman Makhani is an author specializing in trade marketing strategy, segmentation bases, and customer rfm analysis.

Publications per year

2019–2019

1

Publications

1

RFM-Based customer segmentation as an elaborative analytical tool for enriching the creation of sales and trade marketing strategies

Mahmoud Mohammadian, Iman Makhani · International Academic Journal of Accounting and Financial Management · 2019 · 15 citations

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