Concepedia

Yamna Khan

YK

Statistics

Publications

2

Citations

190

H-Index

2

Active since

2022

Affiliations

Institute of Business Management(Current)

UCSI University

Yamna Khan is an author at Institute of Business Management specializing in theory of planned behavior, consumer behavior, and marketing.

ORCID

Publications per year

2022–2023

2

Publications

2

What drives attitude, purchase intention and consumer buying behavior toward organic food? A self-determination theory and theory of planned behavior perspective

Yamna Khan, Irfan Hameed, Umair Akram · British Food Journal · 2022 · 136 citations

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Exploring consumer mobile payment innovations: An investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth

Irfan Hameed, Umair Akram, Yamna Khan et al. · Journal of Retailing and Consumer Services · 2023 · 54 citations · Full text

, , +17

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