Saiful Bahri Mohd Kamal is an author at Universiti Teknologi MARA specializing in consumer research, customer satisfaction, and hospitality management.
Top concepts
TourismBusinessMarketingManagementHospitalityCommunicationUser ExperienceMotel ManagementConsumer ResearchCustomer Satisfaction
Publications per year
2016–2018
2
2
Dahlan Abdullah, K. Jayaraman, Saiful Bahri Mohd Kamal · Procedia Economics and Finance · 2016 · 104 citations · Full text
Customer Experience, Customer Satisfaction, Malaysian Hotel Websites +19
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