Concepedia
Statistics
Publications
1
Citations
11
H-Index
Active since
1983
Marcia M. Mondroski is an author specializing in campaign analysis, decision theory, and agency creative process.
Publications per year
1983–1983
Agency Creative Decision Making: A Decision Systems Analysis
Marcia M. Mondroski, Leonard N. Reid, J. Thomas Russell · Current Issues and Research in Advertising · 1983 · 11 citations
Business, Decision Sciences, Marketing +13
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