Concepedia

Javier Bustos Díaz

JB

4

Publications

81

Citations

4

H-Index

2018

Active since

Affiliations

ESIC Business & Marketing School(Current)

EAE Business School

Javier Bustos Díaz is an author at ESIC Business & Marketing School specializing in arts, social media, and communication.

Top concepts

ArtsSocial MediaCommunicationJournalismManagementMedia StudiesEmerging MediaContent AnalysisMass CommunicationSocial Network Analysis

Publications per year

2018–2021

4

Publications

4

Analysis of the social media strategy of audio-visual OTTs in Spain: The case study of Netflix, HBO and Amazon Prime during the implementation of Disney +

María Eugenia Martínez‐Sánchez, Rubén Nicolás-Sans, Javier Bustos Díaz · Technological Forecasting and Social Change · 2021 · 32 citations

Marketing, Social Media, Social Media Strategy +13

Retweets by candidates as part of the political communication

Francisco Javier Ruíz del Olmo, Javier Bustos Díaz · Estudios sobre el Mensaje Periodístico · 2018 · 24 citations · Full text

Social Medium Monitoring, Political Behavior, Communication +19

El impacto de las plataformas de podcast en redes sociales: Estudio de caso en las cuentas oficiales de iVoox y Anchor en Instagram, Facebook y Twitter

Adrián Caballero-Escusol, Rubén Nicolás-Sans, Javier Bustos Díaz · aDResearch ESIC International Journal of Communication Research · 2021 · 14 citations · Full text

Digital Society, Social Medium Monitoring, Emerging Media +23

University Teaching Planning in Times of COVID-19: Analysis of the Catalan Context and Proposal for a Future Model from ESIC Business and Marketing School Experience

Javier Bustos Díaz, Teodor Mellén Vinagre, Rubén Nicolás-Sans · Sustainability · 2021 · 11 citations · Full text

Planning Education, Education, Teacher Education +23

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