María Eugenia Martínez‐Sánchez

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Active since

2021

Affiliations

María Eugenia Martínez‐Sánchez is an author at EAE Business School specializing in explanatory case study, communication, and social media content strategy.

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Publications per year

2021–2021

Publications

Analysis of the social media strategy of audio-visual OTTs in Spain: The case study of Netflix, HBO and Amazon Prime during the implementation of Disney +

María Eugenia Martínez‐Sánchez, Rubén Nicolás-Sans, Javier Bustos Díaz · Technological Forecasting and Social Change · 2021 · 33 citations

Social Sciences, Communication, Media Studies +10

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