Concepedia

Kai Sparke

KS

9

Publications

344

Citations

9

H-Index

2009

Active since

Affiliations

Hochschule Geisenheim University(Current)

Kai Sparke is an author at Hochschule Geisenheim University specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorHealthBusinessPublic HealthFood MarketingAgricultural EconomicsFood Choice

Publications per year

2009–2023

9

Publications

9

Panic buying in times of coronavirus (COVID-19): Extending the theory of planned behavior to understand the stockpiling of nonperishable food in Germany

Mira Lehberger, Anne‐Katrin Kleih, Kai Sparke · Appetite · 2021 · 118 citations · Full text

Economics, Risk Communication, Panic Buying +13

Self-reported well-being and the importance of green spaces – A comparison of garden owners and non-garden owners in times of COVID-19

Mira Lehberger, Anne‐Katrin Kleih, Kai Sparke · Landscape and Urban Planning · 2021 · 97 citations · Full text

Green Spaces, Quality Of Life, Livability +10

Cross-European and Functional Food-Related Consumer Segmentation for New Product Development

Kai Sparke, Klaus Menrad · Journal of Food Products Marketing · 2009 · 41 citations

Nutrition, Constant Segment, Novel Food +21

Visual marketing: The importance and consumer recognition of fruit brands in supermarket fruit displays

Anne‐Katrin Kleih, Kai Sparke · Food Quality and Preference · 2021 · 26 citations

Food Marketing, Advertising, Supermarket Fruit Displays +10

Food consumption style determines food product innovations' acceptance

Kai Sparke, Klaus Menrad · Journal of Consumer Marketing · 2011 · 16 citations

Novel Food, Consumer Segmentation, Agricultural Economics +17

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