Catherine Bachleda

Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship

Catherine Bachleda, Ahlam Fakhar, Zineb Elouazzani · Sport Management Review · 2015 · 51 citations

Indirect Effect, Consumer Research, Sports Sponsorship +16

Does religiosity impact Moroccan Muslim women’s clothing choice?

Catherine Bachleda, Nicolas Hamelin, Oumaima Benachour · Journal of Islamic marketing · 2014 · 48 citations

Religiosity, Education, Religious Pluralism +16

Is negative eWOM more influential than negative pWOM?

Catherine Bachleda, Boutaina Berrada-Fathi · Journal of Service Theory and Practice · 2015 · 45 citations

Service Provider, Negative Pwom, Digital Marketing +22

Internet Addiction and Mental and Physical Fatigue

Catherine Bachleda, Lamyae Darhiri · The International Technology Management Review · 2018 · 27 citations · Full text

Theory of Moral Development of Business Students: Case Studies in Brazil, North America, and Morocco

William R. Hanson, Jeffrey Moore, Catherine Bachleda et al. · Academy of Management Learning and Education · 2016 · 17 citations