Concepedia

Susan H. Higgins

SH

Statistics

Publications

4

Citations

136

H-Index

4

Active since

1992

Affiliations

John Carroll University(Current)

Susan H. Higgins is an author at John Carroll University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingDigital MarketingStrategic ManagementStrategyInnovationTechnologyProductivityBrand Strategy

Publications per year

1992–2000

4

Publications

4

Seeking Mass Market Acceptance for High‐Technology Consumer Products

Susan H. Higgins, William L. Shanklin · Journal of Consumer Marketing · 1992 · 55 citations

Lifestyle Differences, Complex Products, Mass Market Acceptance +14

Corporate Culture in the Nonprofit Sector: A Comparison of Fringe Benefits with the For-profit Sector

Rosemarie Emanuele, Susan H. Higgins · Journal of Business Ethics · 2000 · 39 citations

Internal diffusion of high technology industrial innovations: an empirical study

Susan H. Higgins, Patrick T. Hogan · Journal of Business and Industrial Marketing · 1999 · 25 citations

Innovation Adoption, Digital Marketing, Technology Adoption +26

Towards taming the labor-management frontier: A strategic marketing framework

Susan H. Higgins · Journal of Business Ethics · 1996 · 17 citations

Management, Business, Business Strategy +6

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