Statistics
Publications
3
Citations
139
H-Index
3
Active since
2006
Affiliations
Istanbul Bilgi University(Current)
Fuat Fırat is an author at Istanbul Bilgi University specializing in culture, consumer culture, and consumption studies.
Publications per year
2006–2016
3
3
Non-western contexts: The invisible half
Aliakbar Jafari, Fuat Fırat, Ahmet Süerdem et al. · Marketing Theory · 2012 · 61 citations · Full text
Brand Literacy: Consumers’ Sense-Making of Brand Management
Anders Bengtsson, Fuat Fırat · 2006 · 46 citations
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