V.G. Girish

Authenticity, experience, and loyalty in the festival context: Evidence from the San Fermin festival, Spain

V.G. Girish, Ching‐Fu Chen · Current Issues in Tourism · 2017 · 101 citations

Customer Satisfaction, Cultural Heritage, Consumer Research +21

Investigating the use experience of restaurant service robots: the cognitive–affective–behavioral framework

Ching‐Fu Chen, V.G. Girish · International Journal of Hospitality Management · 2023 · 61 citations

Restaurant Service Robots, Cognitive Science, Behavioral Sciences +14

Embracing the ChatGPT revolution: unlocking new horizons for tourism

Ji Shi, Minwoo Lee, V.G. Girish et al. · Journal of Hospitality and Tourism Technology · 2024 · 54 citations

Tourism Management, Chatgpt Grows, Digital Marketing +27

Examining the structural relationships among e-learning interactivity, uncertainty avoidance, and perceived risks of COVID-19: Applying extended technology acceptance model

V.G. Girish, Miyoung Kim, Indira Sharma et al. · International Journal of Human-Computer Interaction · 2021 · 50 citations

E-learning, Technology Acceptance Model, E-learning Interactivity +14

The relationships of brand experience, sports event image and loyalty

V.G. Girish, Choong‐Ki Lee · International Journal of Sports Marketing and Sponsorship · 2019 · 44 citations

Customer Satisfaction, Brand Strategy, Consumer Research +18