Concepedia

Ionel Dumitru

ID

6

Publications

94

Citations

6

H-Index

2013

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Spiru Haret University

1 Decembrie 1918 University

Ionel Dumitru is an author at Bucharest University of Economic Studies specializing in management, marketing, and arts.

Top concepts

MarketingManagementArtsTourismConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionDestination MarketingHospitality Marketing

Publications per year

2013–2022

6

Publications

6

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Mihai Andronie, Daniel Adrian Gârdan, Ionel Dumitru et al. · Amfiteatru Economic · 2019 · 26 citations · Full text

User-Generated Multimedia Content Impact on the Destination Choice: Five Dimensions of Consumer Experience

Iuliana Petronela Gârdan, Aurelio G. Mauri, Ionel Dumitru et al. · Electronics · 2022 · 16 citations · Full text

Customer Satisfaction, Cultural Consumption, Digital Marketing +27

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

Angela Madan, Laura Daniela Roșca, Ionel Dumitru et al. · Sustainability · 2022 · 15 citations · Full text

Consumer Research, Social Marketing, Consumer Attitude +20

Touristic SME’s Competitiveness in the Light of Present Challenges—A Qualitative Approach

Daniel Adrian Gârdan, Ionel Dumitru, Iuliana Petronela Gârdan et al. · Sustainability · 2020 · 14 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +19

Marketing communication as a vector of the Romanian small businesses sustainable development

Ioana Cecilia Popescu, Ionel Dumitru, Călin Vegheș et al. · RePEc: Research Papers in Economics · 2013 · 13 citations · Full text

Rows per page

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