Concepedia

Una McMahon

UM

3

Publications

241

Citations

3

H-Index

1995

Active since

Affiliations

University of Ulster(Current)

Una McMahon is an author at University of Ulster specializing in yield management, yield engineering, and yield prediction.

Top concepts

Publications per year

1995–1995

3

Publications

3

Yield management: an overview

Kevin Donaghy, Una McMahon, D.A. McDowell · International Journal of Hospitality Management · 1995 · 155 citations

, , +5

Maximizing the hospitality management student work placementexperience: a case study

Una McMahon, Ursula Quinn · Education + Training · 1995 · 75 citations

Managing yield: a marketing perspective

Kevin Donaghy, Una McMahon · Journal Of Vacation Marketing · 1995 · 11 citations

, , +20

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