Concepedia

Guping Cheng

GC

3

Publications

330

Citations

3

H-Index

2020

Active since

Affiliations

Wuhan University(Current)

COMSATS University Islamabad

Zhejiang Gongshang University

Guping Cheng is an author at Wuhan University specializing in business, corporate social responsibility, and management.

Top concepts

BusinessManagementCorporate Social ResponsibilityMarketingConsumer ResearchArtsGenderBrandingEconomicsRegulation

Publications per year

2020–2021

3

Publications

3

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

Huidong Sun, Mustafa Raza Rabbani, Naveed Ahmad et al. · Sustainability · 2020 · 173 citations · Full text

Green Marketing, Sustainable Development, Consumer Research +22

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Guping Cheng, Jacob Cherian, Muhammad Safdar Sial et al. · Journal of theoretical and applied electronic commerce research · 2021 · 100 citations · Full text

Contemporary Csr Researchers, Customer Satisfaction, Digital Marketing +20

Do Board Gender Diversity and Non-Executive Directors Affect CSR Reporting? Insight from Agency Theory Perspective

Guping Cheng, Muhammad Safdar Sial, Peng Wan et al. · Sustainability · 2020 · 57 citations · Full text

Firm Performance, Board Gender Diversity, Organizational Economics +17

Rows per page

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