Concepedia

Guping Cheng

GC

Statistics

Publications

3

Citations

336

H-Index

3

Active since

2020

Affiliations

Wuhan University(Current)

COMSATS University Islamabad

Zhejiang Gongshang University

Guping Cheng is an author at Wuhan University specializing in corporate social responsibility, csr strategy, and customer loyalty.

Publications per year

2020–2021

3

Publications

3

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

Huidong Sun, Mustafa Raza Rabbani, Naveed Ahmad et al. · Sustainability · 2020 · 176 citations · Full text

Business, Marketing, Strategic Management +12

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Guping Cheng, Jacob Cherian, Muhammad Safdar Sial et al. · Journal of theoretical and applied electronic commerce research · 2021 · 101 citations · Full text

Business, Marketing, Marketing Management +17

Do Board Gender Diversity and Non-Executive Directors Affect CSR Reporting? Insight from Agency Theory Perspective

Guping Cheng, Muhammad Safdar Sial, Peng Wan et al. · Sustainability · 2020 · 59 citations · Full text

Management, Accountancy, Corporate Governance +17

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