Concepedia

Rebecca Bulander

RB

Statistics

Publications

4

Citations

175

H-Index

4

Active since

2006

Affiliations

Karlsruhe Institute of Technology(Current)

Pforzheim University of Applied Sciences

Rebecca Bulander is an author at Karlsruhe Institute of Technology specializing in mobile marketing, management, and marketing.

Top concepts

MarketingManagementMobile MarketingDesignBusinessTechnologyAdvertisingEngineeringData PrivacySocial Media

Publications per year

2006–2018

4

Publications

4

Maturity Model of Digitization for SMEs

Franziska Blatz, Rebecca Bulander, Matthias Dietel · 2018 · 56 citations

Comparison of Different Approaches for Mobile Advertising

Rebecca Bulander, Michael Decker, Gunther Schiefer et al. · 2006 · 51 citations

Mobile Security, Engineering, Digital Marketing +19

Design Thinking Process Model Review

Lukas Waidelich, Alexander Richter, Bernhard Kölmel et al. · 2018 · 46 citations

Architectural Design, Industrial Design, Presented Research +10

SPECIFIC CHALLENGES FOR SMALL AND MEDIUM-SIZED ENTERPRISES (SME) IN M-BUSINESS - A SME-suitable Framework for Mobile Services

Michael Decker, Gunther Schiefer, Rebecca Bulander · 2006 · 22 citations · Full text

Business Intelligence, Service Delivery Platform, Mobile Service +18

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