Concepedia

Lucie Vokáčová

LV

2

Publications

29

Citations

2

H-Index

2016

Active since

Affiliations

Czech University of Life Sciences Prague(Current)

Lucie Vokáčová is an author at Czech University of Life Sciences Prague specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementCultureBrandingAdvertisingBrand EquityBrand StrategyBrand AwarenessGreen Marketing

Publications per year

2016–2017

2

Publications

2

Regional Branding: Building Brand Value

Klára Margarisová, Lucie Vokáčová · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2016 · 16 citations · Full text

International Marketing, Brand Strategy, Management +17

Consumer's Attitudes to Corporate Social Responsibility and Green Marketing

Jiří Čerkasov, Jan Huml, Lucie Vokáčová et al. · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2017 · 13 citations · Full text

Socially Responsible Product, Green Marketing, Sustainable Marketing +10

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