Concepedia

Alejandro Schönhoff

AS

Statistics

Publications

1

Citations

26

H-Index

1

Active since

2015

Affiliations

European University Viadrina(Current)

Alejandro Schönhoff is an author at European University Viadrina specializing in consumer behavior, management, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingBusiness-to-consumer Marketing

Publications per year

2015–2015

1

Publications

1

Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

Ingmar Geiger, Florian Dost, Alejandro Schönhoff et al. · Industrial Marketing Management · 2015 · 26 citations

Customer Satisfaction, Which Types, Business-to-business Research +10

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