Concepedia

Arthur Marcon

AM

13

Publications

761

Citations

13

H-Index

2017

Active since

Affiliations

Universidade Federal do Rio Grande do Sul(Current)

Universidade de Passo Fundo

Borderstep Institute for Innovation and Sustainability

Berliner Hochschule für Technik

Carl von Ossietzky Universität Oldenburg

Arthur Marcon is an author at Universidade Federal do Rio Grande do Sul specializing in management, business, and strategic management.

Top concepts

ManagementBusinessStrategic ManagementMarketingInnovationEngineeringTechnologyEntrepreneurshipConsumer ResearchTechnology Transfer

Publications per year

2017–2023

13

Publications

13

Innovation and environmentally sustainable economy: Identifying the best practices developed by multinationals in Brazil

Arthur Marcon, Janine Fleith de Medeiros, José Luís Duarte Ribeiro · Journal of Cleaner Production · 2017 · 127 citations

Engineering, Sustainable Business Model Innovation, Eco-innovation +12

How do startups manage external resources in innovation ecosystems? A resource perspective of startups’ lifecycle

Arthur Marcon, José Luís Duarte Ribeiro · Technological Forecasting and Social Change · 2021 · 121 citations

Resource Perspective, Entrepreneurial Innovation, Startup Ecosystem +12

Determinant attributes and the compensatory judgement rules applied by young consumers to purchase environmentally sustainable food products

Nicole Cecchele Lago, Arthur Marcon, José Luís Duarte Ribeiro et al. · Sustainable Production and Consumption · 2020 · 91 citations

Food Choice, Food Marketing, Green Marketing +15

Capabilities supporting digital servitization: A multi-actor perspective

Érico Marcon, Arthur Marcon, Néstor Fabián Ayala et al. · Industrial Marketing Management · 2022 · 87 citations · Full text

Digital Business, Servitization, Digitalization +7

Barriers for the digitalization of servitization

Érico Marcon, Arthur Marcon, Marie‐Anne Le Dain et al. · Procedia CIRP · 2019 · 70 citations · Full text

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