Concepedia

Tzu‐En Lu

TL

2

Publications

33

Citations

2

H-Index

2011

Active since

Affiliations

Chien Hsin University of Science and Technology(Current)

Tzu‐En Lu is an author at Chien Hsin University of Science and Technology specializing in media marketing, consumer behavior, and management.

Top concepts

MarketingManagementMedia MarketingConsumer BehaviorArtsBrandingBusinessEducationTechnologyBrand Equity

Publications per year

2011–2023

2

Publications

2

A TAM-based study on senior citizens digital learning and user behavioral intention toward use of broadband network technology services provided via television

Meiliang Chen, Tzu‐En Lu, Kuang‐Jung Chen et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 20 citations · Full text

Innovation Adoption, Emerging Media, Digital Marketing +25

Is brand reputation a banner for social marketing? A social enterprise product consumption perspective

Juin‐Ming Tsai, Tzu‐En Lu · Psychology and Marketing · 2023 · 13 citations

Socially Responsible Product, Brand Strategy, Consumer Research +20

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