Yin Ma

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Ardy Wibowo, Shih‐Chih Chen, Uraiporn Wiangin et al. · Sustainability · 2020 · 351 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23

A Holocene climatic record from arid northwestern China

H.C. Zhang, Yin Ma, Bernd Wünnemann et al. · Palaeogeography Palaeoclimatology Palaeoecology · 2000 · 167 citations · Full text

Climatology, Holocene, Engineering +4

The combined effects of the ENSO and the Arctic Oscillation on the winter climate anomalies in East Asia

Wen Chen, Xiaoqing Lan, Lin Wang et al. · Chinese Science Bulletin · 2013 · 153 citations · Full text

Validation of the Chinese Decent Work Scale

Yin Ma, Kelsey L. Autin, Gabriel N. Ezema · Journal of Career Development · 2022 · 120 citations · Full text

Job Performance, Education, Psychometrics +20

Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

Athapol Ruangkanjanases, Jun‐Jer You, Shih-Wen Chien et al. · Frontiers in Psychology · 2020 · 109 citations · Full text

Customer Satisfaction, Socially Responsible Product, Green Marketing +21