Concepedia

Leela Nageswaran

LN

5

Publications

309

Citations

5

H-Index

2020

Active since

Affiliations

Carnegie Mellon University(Current)

University of Washington

Leela Nageswaran is an author at Carnegie Mellon University specializing in consumer uncertainty, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer UncertaintyEconomicsConsumer BehaviorDigital MarketingInteractive MarketingSupply Chain Management

Publications per year

2020–2024

5

Publications

5

Consumer Return Policies in Omnichannel Operations

Leela Nageswaran, Soo-Haeng Cho, Alan Scheller‐Wolf · Management Science · 2020 · 220 citations

Consumer Uncertainty, Omnichannel Firm, Service Assurance +18

Impact of COVID-19 on Omnichannel Retail: Drivers of Online Sales during Pandemic

Elina H. Hwang, Leela Nageswaran, Soo-Haeng Cho · SSRN Electronic Journal · 2020 · 29 citations · Full text

Value of Online–Off-line Return Partnership to Off-line Retailers

Elina H. Hwang, Leela Nageswaran, Soo-Haeng Cho · Manufacturing & Service Operations Management · 2021 · 24 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

Offline Returns for Online Retailers via Partnership

Leela Nageswaran, Elina H. Hwang, Soo-Haeng Cho · Management Science · 2024 · 24 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +18

Offline Returns for Online Retailers via Partnership

Leela Nageswaran, Elina H. Hwang, Soo-Haeng Cho · SSRN Electronic Journal · 2020 · 12 citations · Full text

Rows per page

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