Concepedia
Statistics
Publications
2
Citations
44
H-Index
Active since
2012
Ali Ijaz Asim is an author specializing in marketing, brand equity, and management.
Top concepts
BusinessMarketingManagementHospitalityBrand EquityBrand StrategyBrand AwarenessService QualityBrand ManagementBrand Development
Publications per year
2012–2014
Brand equity in the Pakistani hotel industry
Muhammad Ishtiaq Ishaq, Nazia Munazer Hussain, Ali Ijaz Asim et al. · Revista de Administração de Empresas · 2014 · 34 citations · Full text
Customer Satisfaction, Brand Equity, Service Quality +15
Mediating Character of Readiness to Change between Training and Development and Employees Performance
Ali Ijaz Asim, Muhammad Waqas, Luqman Jamil Cheema · Oman Chapter of Arabian Journal of Business and Management Review · 2012 · 10 citations
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