Juma James Masele

Explaining Electronic Learning Management Systems (ELMS) Continued Usage Intentions among Facilitators in Higher Education Institutions (HEIs) in Tanzania.

Bruckse Muries, Juma James Masele · The International Journal of Education and Development using Information and Communication Technology (The University of the West Indies) · 2017 · 22 citations · Full text

Education, Educational Technology, Higher Education +12

Efficacy of public awareness strategies for promoting existing cultural heritage tourism assets in Dar es Salaam

Rahel Lucas Kisusi, Juma James Masele · Journal of Heritage Tourism · 2018 · 20 citations

Management, Heritage Conservation, Tourism Management +17

Individual consumers' trust in B2C automobile e‐commerce in Tanzania: Assessment of the influence of web design and consumer personality

Juma James Masele, Rogers Matama · The Electronic Journal of Information Systems in Developing Countries · 2019 · 17 citations · Full text

Business, Information Systems, Marketing +17

Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective

Juma James Masele, David P. Rwehikiza · Journal of Nonprofit & Public Sector Marketing · 2022 · 13 citations

Social Sciences, Higher Education, Marketing +11

Top management team's green entrepreneurial attitude and its influence on green ebusiness adoption: empirical evidence from tour operators in Tanzania

Juma James Masele · Small Enterprise Research · 2019 · 11 citations

Management, Entrepreneurship, Environmental Management +14