Huafei Wei

How does consumers' face consciousness influence green self-efficacy and consumption behavior, and how does electronic and social media persuasion moderate these relationships?

Huafei Wei, Zhi Li, Muhammad Adnan Zahid Chudhery et al. · Computers in Human Behavior · 2023 · 35 citations

Business, Communication, Marketing +13

Examining Intermediate Mechanism of Customer Participatory Market Orientation on High-Tech Firms’ Innovation Performance—Secondary Regulating Effect of Relationship Quality

Huafei Wei, Jun Chen, Muhammad Adnan Zahid Chudhery · IEEE Transactions on Engineering Management · 2022 · 14 citations

Management, Innovation Management, Marketing +8

The influence of urban new energy development orientation on new energy technology innovation in firms

Wenbing Jiang, Lei Du, Huafei Wei et al. · Renewable Energy · 2024 · 13 citations

Management, Innovation Management, Strategic Management +9

Research on the Innovation Path of Business Models Based on the Market Orientation

MA Yong-mei, Huafei Wei, Chuanshuang Hu et al. · Complexity · 2021 · 10 citations · Full text

Business, Innovation Management, Strategic Management +15