Concepedia

Tiina Paananen

TP

2

Publications

22

Citations

2

H-Index

2022

Active since

Affiliations

University of Jyväskylä(Current)

Tiina Paananen is an author at University of Jyväskylä specializing in digital marketing, relationship marketing, and interactive marketing.

ORCID

Top concepts

Publications per year

2022–2024

2

Publications

2

Customer-Brand Relationships in the Context of Digital Brands

Tiina Paananen, Lauri Frank, Tiina Kemppainen · 2022 · 11 citations · Full text

, , +15

Dualities of digital services: everyday digital services as positive and negative contributors to customer well-being

Tiina Kemppainen, Tiina Paananen · Journal of Service Theory and Practice · 2024 · 11 citations · Full text

Rows per page

1–2 of 2