Concepedia

Gordon W. McClung

GW

Statistics

Publications

6

Citations

333

H-Index

6

Active since

1985

Affiliations

West Virginia University(Current)

Gordon W. McClung is an author at West Virginia University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementTelevisionAdvertisingPublic HealthConsumer ResearchInteractive MarketingMarketing CommunicationArtsDesign

Publications per year

1985–2008

6

Publications

6

Theme park selection

Gordon W. McClung · Tourism Management · 1991 · 84 citations

Landscape Planning, Design, Landscape Architecture +5

The Effect of Tv Program Involvement on Involvement With Commercials

C. Whan Park, Gordon W. McClung · ACR North American Advances · 1986 · 70 citations

Marketing, Television Study, Interactive Television +12

Predictors of childhood immunization completion in a rural population

Prasanna Gore, Suresh Madhavan, David G. Curry et al. · Social Science & Medicine · 1999 · 68 citations

Vaccination, Maternal Immunization, Rural Health +7

Consumer involvement in nonprescription medicine purchase decisions.

Prasanna Gore, S. Suresh Madhavan, Gordon W. McClung et al. · PubMed · 1994 · 43 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18

Viewer Processing of Commercial Messages: Context and Involvement

Gordon W. McClung, C. Whan Park, William J. Sauer · ACR North American Advances · 1985 · 36 citations

Advertising, Interactive Marketing, Targeted Advertising +7

1–5 of 6