Concepedia
Statistics
Publications
2
Citations
106
H-Index
Active since
1985
C. Whan Park is an author specializing in marketing communication, advertising, and management.
Top concepts
MarketingManagementTelevisionAdvertisingMarketing CommunicationArtsJournalismCommunicationMedia StudiesContent Analysis
Publications per year
1985–1986
The Effect of Tv Program Involvement on Involvement With Commercials
C. Whan Park, Gordon W. McClung · ACR North American Advances · 1986 · 70 citations
Marketing, Television Study, Interactive Television +12
Viewer Processing of Commercial Messages: Context and Involvement
Gordon W. McClung, C. Whan Park, William J. Sauer · ACR North American Advances · 1985 · 36 citations
Advertising, Interactive Marketing, Targeted Advertising +7
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