Statistics
Publications
1
Citations
14
H-Index
1
Active since
1967
Affiliations
RCA (United States)(Current)
Eugene E. Heaton is an author at RCA (United States) specializing in brand names, brand name evaluation, and new product development.
Publications per year
1967–1967
1
1
Eugene E. Heaton · Journal of Marketing Research · 1967 · 14 citations
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