Concepedia

Kumari Anshu

KA

2

Publications

234

Citations

2

H-Index

2021

Active since

Affiliations

University of Reading(Current)

Kumari Anshu is an author at University of Reading specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchInnovationConsumer BehaviorDigital MarketingCustomer SatisfactionInnovation ManagementInteractive Marketing

Publications per year

2021–2022

2

Publications

2

Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation

Kumari Anshu, Loveleen Gaur, Gurmeet Singh · Journal of Retailing and Consumer Services · 2021 · 205 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

Impact of barriers of value co-creation on consumers' innovation resistance behavior: Investigating the moderation role of the DART model

Kumari Anshu, Amit Shankar, Abhishek Behl et al. · Technological Forecasting and Social Change · 2022 · 29 citations

Consumer-driven Product Development, Innovation, Innovation Resistance Behavior +9

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